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Ford Unveils All New Global Fiesta In Indian Market At Rs 8.23 Lakhs

Ford India has unveiled its international sedan the All-New Fiesta in the Indian market. The first-class sedan has been introduced earlier this year, and since then has capture the attention of car buyers in India with its appealing and intuitive passenger communication technology.

The worldwide-developed product brings to its segment a new sense to passenger safety, provides class-leading fuel efficiency and comes with first-in-segment smart features like cruise control, Advanced Bluetooth Voice Control and electric power assisted steering (EPAS).

The All-New Fiesta is available in four premium trims, across eight variants – Trend, Style, Titanium and Titanium Plus, with both petrol and diesel power train choices in manual transmission. The 1.5 L Ti-VCT Style is priced at Rs. 8, 23,500 (ex-showroom, Delhi) and the 1.5 L Duratorq TDCi Titanium Plus at Rs. 10, 42,200 (ex-showroom, Delhi). Ford India is presenting electronic brake force distribution (EBD),Anti-Lock Brake System (ABS), airbags and steering wheel audio controls as standard features among others, across all eight variants in both petrol and diesel options.

The engines are designed and tuned to offer an uncompromising razor-sharp performance, best-in-class fuel efficiency and addictive drivability. Both powertrains will be developed in Ford India’s state-of-the-art engine plant at Maraimalai Nagar.

The president and managing director of Ford India, Michael Boneham said, “We are excited to launch the All-New Fiesta to India and reiterate our One Ford vision by bringing you the first of the eight new global vehicles to be launched here by 2015. This premium sedan, with its many first-in-segment and innovative features, brings to its segment class-leading passenger safety, precision engineering and in-cabin technology and elevates the customer experience to a new level of engagement and connectivity while on the move.” “Ford India is proud to be the sixth manufacturing location in the world to produce the All-New Fiesta,” he added further.

Ford India offers an unperturbed service and ownership experience with the All-New Fiesta through its 189 3S grade sales and service outlets in 107 cities of Indian.