Anil Dua resigns as Senior V-P at Hero Motocorp

Anil Dua, the Senior Vice-President of Sales & Marketing at Hero Motocorp, has resigned from the post. It’s definitely not a good news for world’s largest two-wheeler company with whom he was working from the last eight years. Dua has reportedly accepted an opportunity outside India.

June 24, 2014 will be Dua’s last working day at Hero Motocorp. Dua has reportedly said that he desires to pursue a new career outside the company and will probably head to a foreign opportunity. He also said that he’ll always cherish his days at Hero.

Dua has helped Hero in rebranding its image after Hero Honda split in 2011. Dua’s strategies and planning in sales, marketing and customer care have created new records for Hero in terms of monthly, quarterly, half-yearly and yearly sales. Hero also registered the highest ever sales in a non-festive month with 6,02,481 units in May this year.

Appreciating Dua’s leadership qualities and his stint with Hero Motocorp, company’s MD and CEO, Pawan Munjal said that Dua’s contribution towards company’s growth is highly appreciated. He also said that Dua played a crucial role in doubling the sales to keep Hero the undisputed king in the two-wheeler segment. Munjal also thanked Anil for his contribution and wished him good luck for the future projects.

Dua also appreciated Munjal’s leadership and thanked him for the valuable support and guidance. Dua also said that Hero will continue its reign as No.1 two-wheeler brand.

Sanjeev Shukla will continue to head the national marketing and A Srinivasu will lead the national sales functions. Rajesh Mukhija will reportedly head the national after sales services.

The highly qualified Anil Dua studied engineering at IIT-Delhi and did MBA from IIM-Ahmedabad. Dua has a vast experience of 24 years. Dua has worked with international names like Gillette and Unilever before joining the Hero Motocorp in 2006. Dua started his career as a management trainee at Hindustan Unilever. He worked there for 15 long years before joining Gillette as Director.

Hero Motocorp is currently on a launching spree. The company has recently launched Splendor iSmart, HF Deluxe ECO, Pleasure, Xtreme and Karizma R and Karizma ZMR and planning to launch more products in the near future.

About Hero

Founded in 1982 by Munjal Brothers, Hero Motocorp Ltd is world’s largest two-wheeler manufacturer. Soon after its origin, Hero partnered with Japan’s automobile giant Honda in the segment as Hero Honda Motors Ltd in 1984. The two worked together till 2010 before Honda decided to move out of the partnership.

Hero has a huge stake in India’s two-wheeler industry with a vast range of bikes and scooters. Hero’s range of bikes include Hero Splendor (Splendor Pro, Splendor NXG, Splendor+, Splendor I-Smart, Super Splendor), Hero Passion (Passion Pro, Passion Plus, Passion XPRO), Hero Deluxe (HF Deluxe Eco, HF Deluxe), Hero Dawn, Hero Ignitor, Hero Impulse, Hero Achiever, Hero Glamour, Hero Hunk, Hero Xtreme, Hero Karizma R and Hero Karizma ZMR. Hero also offers automatic scooters – Maestro and Pleasure. Both are extremely popular in the segment.

By Vikas Gaur