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Dimapur is one of the major towns in the north eastern Indian state of Nagaland. In spite of its remote location, Dimapur town in Nagaland has emerged as a potentially lucrative car market. Since people have to cover long distances and terrains and roads are usually narrow, the fuel efficient small sized Maruti car suit the bet in the best possible manner. Besides small time traders, most of the government organizations and NGOs who work at Dimapur are the major customers of Maruti cars at Dimapur in Nagaland. Maruti being the largest selling passenger car maker in India, has expanded its operations all across the country including north eastern India and popular towns in the region such as
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| Shillong, Imphal, Kohima, Dimapur are very much part of the company's marketing strategy.
In fact, majority of the cars seen plying on the roads of Nagaland actually are of Maruti brands. Maruti 800, Maruti Omni, Maruti Zen, Estemm are some of the better known and hugely selling Maruti models in Dimapur.
The contact details of the Maruti showroom at Dimapur are given below:
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Progressive Motors :
Opposite Airport, 39 NH 39, Dimapur Kohima Road
Telephones:03862-230987, 230992
E-Mail: angami2@sancharnet.in
Since Progressive Motors is the lone authorized Maruti showroom in Nagaland, it provides for a display of all the popular Maruti brands in the state. The preference of local customers for certain specific Maruti brands has helped it to determine its acquisition and marketing strategy. Hence, one rarely comes across Maruti Balenos at this showroom while all variants of Maruti 800 are easily spotted.
To know more about Maruti Showrooms in other parts of north east India, stay logged onto
www.automobileindia.com. and get the detailed information
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