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Mahindra launches ‘Uday’ program for commercial vehicle owners

To add a boost to the customer centric services, India’s leading automobile manufacturer Mahindra & Mahindra has launched a new and uniquely designed program called ‘Uaday’ in the country. It’s a customer relationship management (CRM) program for the owners of Mahindra’s small commercial vehicle owners across the country.

The campaign will benefit the commercial vehicle owners with discounts on labor charges and spare parts and various other favors. Applicable to the entire range of Mahindra’s small commercial vehicles, the program is designed with the company’s RISE philosophy to better the lives of the owners and their families.

Mahindra has reportedly launched the initiative after gathering reviews from its customers in the segment. The exclusively designed campaign will provide a personal accident insurance of worth Rs. 200,000 for the CVs drivers, 10 percent discount on labor charge, 5 percent discount on the spare parts, a Rs. 100 mobile recharge and an exclusive referral scheme with free service coupons for adding new customers to Mahindra’s small CVs range. The referral scheme is going to benefit the referee and the referral both.

Interestingly, the campaign will also feature a unique scholarship program named ‘Uday Vidyarthi’ for the children of the members of the program. The eligibility criteria mention the 75 percent or above marks in 10th standard to enter the scholarship program and Mahindra will be awarding the selected 1000 students with Rs. 5,000.

The customer centric initiative will also benefit its customers with ‘With You Hamesha’ vehicle service and health check-up camps. The new customers will automatically be enrolled for the program at the time of their vehicle’s delivery and will get a welcome kit carrying membership card, insurance policy and mobile recharge.

Mahindra believes that ‘Uday’ will further increase its huge customer base in the segment and will help in strengthening the relation with the customers. Mahindra proudly announces that the unique initiative is the only program which not only socially benefits its customers but their families as well.

Mahindra’s vast range of small commercial vehicles include Bolero Pick up, Bolero Maxi Truck Plus, Bolero Camper Double Cab Pick up, Gio Cab, Gio Compact Truck, Maxximo Plus Mini Truck, Maxximo Mini Van with soft and hard top options, Alfa Load3 Wheeler, Alfa Passenger 3 Wheeler and Champion Large 3 Wheeler.

With this nationwide initiative, Mahindra & Mahindra will certainly power its presence in the competitive Indian automobile market.

About Mahindra & Mahindra

Mahindra & Mahindra is one of the leading automobile manufacturers in India. Founded in 1945 in Punjab, M & M is one of the most trusted automobile brands in the country. Mahindra’s association with international automobile companies like South Korea’s SsangYong Motors strengths its global presence. Mahindra’s SUVs and commercial vehicles are hugely popular in the global market.

Mahindra’s vehicles are known for their power, space and on road performance. Mahindra Bolero, Mahindra Scorpio, Mahindra XUV500, Mahindra Quanto, Mahindra Xylo, Mahindra Thar, Mahindra Verito and Mahindra SsangYong Rexton are some of the popular vehicles manufactured by the company.

By Vikas Gaur

May 23rd, 2014    No Comments »

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