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Mahindra launches electric scooter GenZe in US

Improving its global portfolio and desperate to revolutionize the market of electric vehicles, Mahindra launched its uniquely designed first ever complete electric scooter GenZe along with the opening of its GenZe manufacturing facility and Mahindra North American Technical Centre (MNATC) in the Michigan City of US.

The electric scooter has been designed and manufactured in US only. GenZe manufacturing unit can produce up to 9,000 vehicles in a year. Situated in Ann Arbor, the plant is highly equipped with technical facilities to produce around 20,000 vehicles in a year if emergency production is required.

Mahindra is planning to revolutionize the electric two-wheelers market with the launch of GenZe. The all new scooter can go up to 50kms in a single charge with a top speed of 50kmph. Interestingly, it doesn’t require a two-wheeler license because of its low speed. GenZe is highly comfortable to drive because of its easy handling, compact design and storage space.

GenZe is creatively designed for urban areas. Its front is sleek and the instrumental panel has got a digital display with speed, fuel, indicators and road side warning indications. It has got a self-start as well. GenZe also provides a decent storage space. The scooter is expected to be a very cheap source of commuting in cities.

The complete electric scooter from Mahindra targets the youth and city commuters in US. Its easy mobility, expected affordable price and no license required are expected to make it a huge hit in the American market.

Another step to strengthen its global presence was the opening of MNTAC in Troy, Michigan. The technical centre has 40 local engineers with automobile designing and engineering expertise. The centre will be working on designing global products to make Mahindra a true global automobile player.

About Mahindra

Founded in 1945 in Ludhiana, Punjab by Mahindra brothers, Mahindra is India’s multinational automobile company and country’s one of the most trusted automobile brand. Mahindra’s association with international automobile companies strengths its global presence. Mahindra’s SUVs are hugely popular in the global market. And now, its complete electric scooter is set to revolution the two-wheelers market.

By Vikas Gaur

May 12th, 2014    No Comments »

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