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Datsun sales go up, Nissan to setup separate showrooms

Nissan’s recently launched brand Datsun is a running success in the competitive Indian automobile market. Nissan has reportedly sold more than 5,000 units of Datsun Go since its launch in March this year. The Japanese car maker has registered a 328 percent hike in its sales in the last few months. To keep its rocketed sales figures managed and increase its newly launched brand’s presence, Nissan has planned to open separate showrooms for Datsun in the country.

Datsun Go is reportedly registering almost 50 percent of Nissan’s sales in India. Happily enjoying its new upright place in the lucrative Indian market, Nissan is planning to setup exclusive dealerships for its Datsun brand. Nissan currently sells Go through its dealerships across the country but there are reports that the company has received requests from its dealers demanding separate showrooms for Datsun.

Datsun Go is a runaway success with its smart features, stylish looks and modest price range of Rs. 3.12 lakh – Rs. 3.70 lakh.

It seems to be a necessary step as the company is planning to launch two more Datsun Go models soon. Nissan might launch Datsun Go+ and subcompact Datsun redi-Go as early as by next year to further increase its presence in the Indian market. Nissan is expected to open exclusive Datsun showrooms in the next 6-7 months along with after sales service centres after terminating its agreement with Hover Automotive India earlier this year.

Nissan has also opened its Parts Distribution Centre (PDCs) in North and West India to improve its Indian portfolio. Nissan’s main production centre is in Chennai. The company is expected to increase its number of showrooms to 200 from 70 in the next three years.

With increasing sales and customer base, Nissan is focusing on customer satisfaction and thus planning to open more and more centres across the country at earliest.

Nissan is reportedly the world’s sixth largest auto manufacturer and its alliance with Renault is very well known. They have a joint manufacturing plant in Chennai, India. The Japanese car major offers a decent range of its models in India including Nissan Micra, Nissan Sunny sedan and Nissan Terrano. Datsun, the automobile brand is owned by Nissan, was discontinued in 1986 by the company but re-launched in 2013 with Datsun Go in India.

Nissan’s biggest market is in China, Russia and Mexico. India will probably be on the list soon if its current sales figures are checked.

By Vikas Gaur

May 8th, 2014    No Comments »

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