As part of their sales and brand promotion, the commercial vehicles manufacturers in India like Tata Motors, Ashok Leyland, Swaraj Mazda, Eicher, Asian Motor Works and others are continuously building up on their dealer network. The commercial vehicles dealers play a very important role in the sales promotion of the company's products. Realizing their significance, all the automobile majors in India are putting up a great deal of effort in making the LCV dealer network an integral part of their automobile marketing.
A dealer provides a detailed insight into the LCV, the brand and range of options, financing and other relevant information as purely from the potential consumer's perspective. The customer is expected to get detailed information on everything that s/he wishes to know from the dealer. Further, the dealer is expected to help and encourage the customer on identifying the best possible LCV that will meet her/his needs and how best to acquire them. In addition to, the financing options, if and when needed and how best to secure them, is also arranged by the dealers.
The dealership of commercial vehicles is provided to a select few by the automobile majors. The parameters followed are important because the sales, marketing and brand image of the company and its products are linked to the dealers' performance. The impressive success of Ace from Tata Motors which crossed a sale of more than one lakh in the first year of its marketing can be attributed to a certain degree of the successful dealer network of the company.
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