And the role of cars, including the sports utility vehicles in achieving the impressive growth cannot be undermined. All the leading players in the Indian sports utility vehicles segment such as Tata Motors, Hyundai Motors, Ford Motor, Mahindra & Mahindra (M&M) have continuously been working on enhancing their product value and customer care facilities. An important aspect of their sales promotion has been the nationwide expansion of a huge dealer network. The sports utility vehicles dealers play a very important role in the sales promotion of the company's products. Realizing their significance, all the SUV majors in India are putting up a great deal of effort in making the SUV dealer network an integral part of their automobile sales.
A dealer provides a detailed insight into the SUV, the brand and range of options, financing and other relevant information as expected from a customer's perspective. While the company in its advertisements and promotional campaigns highlights the broad features of the vehicle, the customer is expected to get detailed information on everything that s/he wishes to know from the dealer. Further, the dealer is expected to help and encourage the customer on identifying the best possible SUV that will meet her/his needs and how best to acquire them. In addition to, the financing options, if and when needed and how best to secure them, is also arranged by the dealers.
The sports utility vehicle manufacturers offer dealership to a selected few based on certain parameters like sound financial background, availability of space in a prime location in the town/city and a decent understanding of the automobile business. The dealers of the sports utility vehicles act as a link between the company and the potential customers.
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