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| Mercedes India entered the Indian market in the year 1994. Their main aim was to provide the Indian customers with their latest models and technology. It can be said that they were one of the first premium car manufacturers to enter the Indian market. However, right now the name "Mercedes India" has been changed to "DaimlerChrysler India Private Ltd.". This change of name has been done globally. Mercedes India now known as DaimlerChrysler India Private Ltd. has a state-of-the-art equipped manufacturing unit in Pune, Maharastra. They are very strict about their quality and |
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standards. They have
the Mercedes-Benz production System in place in their Pune workshop. DaimlerChrysler India Private Ltd. is fully owned by the DaimlerChrysler group. DaimlerChrysler India Private Ltd. is of the same opinion as the other global car manufacturers that India is strategically very important.They think India has the potential of having a very high growth rate. The automobile industry will grow at a tremendous speed in this country. And so having a strong market base in India is very important. They feel that in order to have a strong Asian market, DaimlerChrysler India will have to play a very crucial role in that.
Initially, DaimlerChrysler India Private Ltd. had a tough and bumpy ride in the Indian market. They were the only player in the premium car segment at that point of time. And the only competitor was a stand alone BMW India dealership in Thane. However, it was mainly due to product portfolio and dealership problem that initially DaimlerChrysler India had a tough time. However, later it was solved.
In the recent past, DaimlerChrysler India Private Ltd. has increased their product range quite a bit. The brands which are under the DaimlerChrysler group are Maybach, Mercedes-Benz, Chrysler, Jeep®, Dodge and Smart. The Mercedes-Benz C-Class and Mercedes-Benz E-Class cars are locally manufactured, while the Mercedes-Benz SL-Class cars are imported.
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