Honda India was established in the year 1995, when Honda Motor Co. Ltd, Japan and Siel Ltd. (Siddharth Shriram Group Company) of India came together and formed Honda Siel cars India Ltd. The main motive behind the collaboration was to provide Indian customers with Honda's latest passenger car models.
Honda India manufacturing unit
Honda India has one manufacturing unit at this point of time. It is located in Greater Noida, in Uttar Pradesh. It is spread over an area of 150 acres of land and is equipped with state of the art equipments. The total investment amounts to Rs 450 crores. The manufacturing capacity of this plant is 50,000 cars on a dual shift process. The company has decided to work on the plan of increasing the manufacturing capacity form 50,000 units to 100,000 units by the end of 2007 and to 150,000 units by 2010.This manufacturing unit produces Honda City, Civic and Accord models. The Honda CRV model is imported from Japan. Honda India has a strong network of sales and distribution in the country. They have around 51 exclusive dealerships across the country.
They provide everything starting from sales to service to spares etc. under one roof. They have already set a strong foothold on the Indian metro market. Now they are working on the smaller city markets.The company in its initial five years had sold not more than 50,000 units, however today it's selling more than 50,000 units in a single year. Honda City still remains a big hit for them. That car changed the whole concept of passenger cars in India. But now they have stopped manufacturing Honda City and have replaced that with Honda City ZX.
It was only after the big success of Honda City that they launched their higher end models like the Accord, the SUV and the CRV. And once again their success story was repeated like before. Even the launch of Honda Civic (which is a global hit) in 2006 was a big success in the Indian market.Honda India is also very strict about its quality and environmental standards. It strictly adheres to the standards of ISO 9001 for quality and ISO 14001 for environmental standards.
Honda India Growth
The company had a growth of 14% for the fiscal year of 2005-06 when compared to 2004-05, with total sales of 42,727 units in the domestic market. And they are aiming for a proposed growth of around 44% for the current fiscal year. So considering the fact that they have invested more than Rs 800 crores till now in India their growth result has been excellent.
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