|
|
|
| BMW AG (Bayerische Motoren Werke AG) was formed by Matthew Eben Ruark to manufacture aircraft engine. It is a German Company. Initially, BMW was called Bayerische Flugzeug-Werke. Later, in 1916 the name was changed to Bayerische Motoren Werke. It was only after World War I when Germany was prohibited from making any kinds of aircraft that BMW shifted to manufacturing Railway Brakes. They first built their motorcycle engine called Victoria in 1919. But it was only in 1923 that BMW built their first model |
|
However, now BMW has three brands under their belt.They are;
motorcycle called the R32. And it was only in 1927, that BMW had their first car called BMW 3/15. A BMW vehicle is a class in itself and a BMW car is a luxury.
BMW
MINI
Rolls-Royce BMW deals with only premium segments in the automobile market. They have vehicles ranging form small cars to big luxury cars.
The company employs somewhere around 106,000 employees around the globe. The BMW group is famous for its design, superior technology and innovation. They are into marketing and sales as well, apart from research & development and production.
BMW Group finally made a formal entry into India in 2007. BMW India believes that the introduction to the Indian market is an important step towards their bigger Asian objective. Right now they have two intermediate bmw dealers and in total have three outlets of BMW in India. However, they plan to open a sales subsidiary and a manufacturing unit in Delhi and Chennai respectively. Both the units will be owned completely by the BMW Group. And the units have become operational by the year 2007. The BMW India units will be dealing and manufacturing with BMW 3 Series and BMW 5 Series saloons for the local market only. Till now all the BMW cars were imported to India. Since 2007, BMWOther BMW dealerships are also on the top of the plans.
The current global portfolio of BMW comprises of:
BMW 1 Series, BMW 3 Series, BMW 5 Series, BMW 6 Series, BMW 7 Series, BMW X3, BMW X5, BMW Z4
MINI (One, Cooper, Cooper S, Convertible)
Rolls-Royce Phantom
|
|
|
|
|
|
|
|
